①AI citation rate
AEO
Answer Engine Optimization
Engineer your content and authority graph so ChatGPT, Claude, Perplexity, and category-specific AI search surfaces you as the answer — not your competitors.
GTM formation for Series A B2B AI companies
Your buyers moved to AI. Your GTM hasn't.
Vyuha engineers a single integrated formation — AEO, agentic ABM, founder authority, and pipeline measurement — so you become the answer when AI search ranks your category.
< 90 days
To first AI citation lift
1 formation
Not five disconnected vendors
6 month
Minimum engagement term
The thesis
Not more strength.
Better arrangement.
“A vyuha is a strategic battle formation. The same warriors, arranged with intent, become uncatchable.”
Your buyers now research, evaluate, and shortlist vendors through ChatGPT and Perplexity before they ever visit your website. If you're invisible in those answers, you're already out of the running — before the sales conversation begins.
The old model
- —SEO vendor
- —ABM vendor
- —Content agency
- —PR firm
- —Analytics tool
Five vendors. Five dashboards. Zero coordination.
The Vyuha formation
- +AEO
- +Agentic ABM
- +Founder authority
- +Pipeline measurement
One formation. Each pillar feeds the others.
The formation
Four pillars. One integrated system.
②Account activation rate
Agentic ABM
AI-native account-based engagement
AI-native account-based engagement that identifies, prioritizes, and activates high-intent accounts before they reach your sales team through traditional channels.
③Share of voice
Founder authority
Category-level positioning
Position your founder as the category authority across LinkedIn, podcasts, and thought leadership channels. The founder is the brand in early B2B AI.
④Attributed pipeline
Pipeline measurement
Attribution that connects to revenue
Attributable measurement that connects AEO citation rates, ABM engagement, and founder brand signals directly to pipeline. No more disconnected dashboards.
Who this is for
Series A B2B AI founders with a GTM gap.
You raised $3–15M. You have a product. You have early customers. But your GTM is either non-existent or fragmented across vendors who don't talk to each other. Meanwhile, your buyers are asking AI tools which vendor to shortlist — and your name doesn't come up.
You're probably saying:
❝
We're not showing up in AI search — our competitors are
❝
We have five GTM vendors doing five disconnected things
❝
We can't attribute pipeline to any specific GTM activity
❝
We're burning budget on content that doesn't move AI citations
Firmographics
Stage
Series A (occasionally early Series B)
Company type
B2B SaaS · AI infrastructure · AI applications
Headcount
15–80 employees
Budget signal
$7–15K/month GTM discretionary
Buyer
Founder/CEO or VP Marketing
Geography
India-headquartered or US-market via warm intro
Engagement model
The formation. Two scales.
Foundation
$7K/month
₹~5.8L/month · 6-month minimum
Full formation for companies establishing their GTM presence. All four pillars, senior team, AI agent workflows.
- ✓AEO setup and content authority graph
- ✓Agentic ABM — account identification and activation
- ✓Founder authority — LinkedIn and thought leadership
- ✓Pipeline attribution framework
- ✓Monthly formation review
Most chosen
Growth
$15K/month
₹~12.5L/month · 6-month minimum
For companies scaling an existing GTM motion. Deeper agent automation, faster ABM cycles, broader AEO coverage.
- ✓Everything in Foundation
- ✓Expanded AEO — multi-channel AI citation engineering
- ✓Accelerated ABM — higher account volume and cadence
- ✓Podcast and speaking pipeline for founder authority
- ✓Weekly formation review and real-time attribution
- ✓Success component tied to agreed leading indicators
No hourly billing. No junior staff. You buy the formation, not hours. The success component is structured as milestone bonuses tied to agreed leading indicators — not pure outcome risk.
Free AEO audit
See where you stand in AI search.
Enter your domain. We'll run an audit across ChatGPT, Claude, and Perplexity to show you your current citation rate, which competitors are outranking you in AI answers, and where the formation gaps are.
Notes from the field
Thinking on AI-mediated GTM.
We publish sharp, evidence-based writing on AEO, agentic ABM, and the mechanics of building category authority in the AI search era. No newsletters. No content calendars. Only when there's something worth saying.